There must be a reason for it

It might be only live once, as Sky TV keeps claiming, but can you tell the difference between something shown live in the middle of the night and a recording viewed the next day? Apart from the absence of yawns.
    Only an idiot would think that slogan is any cop. But maybe Sky paid so much for it that it can’t afford another. Or the bosses are worried that the next one will be even worse!