It’s amazing how quickly virtue flags can become negatives. If everyone is claiming in TV ads to be the ‘proud sponsor’ of something or other, it becomes just a mindless cliché and using it demonstrates an obvious lack of sincerity as well as originality.
‘Proud’ is now as contemptible as a government department or politician claiming the minions are ‘working hard’.
Monday 14 March 2022
Not impressed
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