Wednesday 18 October 2017

Semantics, dear boy!

Firms which offer a “made to order” pizza feel entitled to take one out of the freezer and defrost it but still deliver the slogan. How come?
    Because the industry allows a product made in response to an order to be called “freshly prepared”. Even if the “order” is a hypothetical one, which someone might just make sometime in the future, and the firm assembles and freezes the pizza in anticipation of that future order.
    ● Customers are advised not to believe “hand-made”, “fresh”, “home-cooked” and similar cute claims.

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