Wednesday 14 December 2011

Pointless slogans?

Back in Blighty, just missed the storms and the sun is shining for a visit by my financial advisor. While studying one of the bits of paper he was waving around, I happened to notice that the motto of ING Direct is A decent way to do banking. Which started me doing a reverse test. Would any bank describe itself as an indecent way to do banking?
    Even the Northern Rock, and the Royal Bank of Scotland under Fred the Shred, wouldn’t have admitted doing business in a financially reckless and indecent way before they collapsed. So the motto is pretty New Labour: sounds as if it might be good but fails to stand up to close scrutiny.

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