Unintended consequences

There was a picture in the paper of 14 assorted bods – some of the 100 or so BBC ‘celebs’ involved in an advertising campaign aimed at make us think the Beeb is worth paying for. Looking at the faces, I didn’t recognize anyone. Looking at the names, I knew only 2 of the 14 – which gives the Beeb a worth-paying-for rating of 14% and a licence fee of £25 instead of £180.