If something is described as “sustainable”, what does that mean?
First and foremost, it will be overpriced and terrible value for money. But hey, you’re saving the planet from an imaginary doom and only a cheapskate wouldn’t be prepared to pay over the odds for that privilege.
No. 2: The quality will be terrible. Why? Because saving the planet will involve some personal discomfort – like having to put up with shoddy, overpriced goods in the name of duty to the ecosystem.
No. 3: The quantity will be niggardly, but you can always put your hand back into your pocket if there isn’t enough.
No. 4: You will probably have paid for it already. Sustainability is a magnet for taxpayer-funded subsidies, either directly from the fluffier parts of the government or via its even fluffier quangos.
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