Fake benefits

We’re still getting spivvy travel agent TV adverts with someone with a mumsy voice whispering, “ATOL protected” at the end – as if being in business and not being signed up to ATOL were an option.
    They might as well tell us that their holidays are “gravity protected” against sudden surges in the planet’s gravity, which will flatten the customer like a pancake, or sudden drops in gravity, which will hurl the customer into outer space. Who knows, maybe that’s the next fake benefit!