Why does Christmas stock arrive in supermarkets at the end of July? In the hope that the customer will buy now, scoff edibles and have to buy again later.
This year, there’s also a forecast of 6% food inflation in the run-up to Xmas to add urgency to the buy-now.
Buy double to allow for the pre-Xmas scoffing?
Thursday, 7 August 2025
Shop really early
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