Thursday, 23 July 2020

Pavlov would be proud

One of my least fave things is being told to ‘search’ by a TV ad. In fact, when I hear that word, before the person doing the voice-over can progress to the exhortation, I’ve already gone past the f-word and I’m well into ‘in the direction of off’ as a conditioned reflex. And reaching for the mute button.

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