A writer of my acquaintance reckons if you want a good quote to go on a book cover, write it yourself. A couple of examples from my current reading material make the point:
“The good news is that Laidlaw is back” invites speculation about what the bad news is. That the story is crap, maybe?
“The Laidlaw books are not just great crime novels, they are important ones” Books about a demented Glasgow copper are important? Really?
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