The Royal Society of Public Health has found that 90% of e-cigarette shops are selling to non-smokers, who are taking up e-smoking because they think it makes them look cool. Apparently, e-tailers have guidelines which say they should sell e-products only as a harm-reduction tool for smokers, and they should not be sold to non-smokers.
The Vape trade association believes that 90% of its sales go to active and reformed smokers, and that the e-lifestylers are not a problem worth bothering about. And their cash looks just like anyone else’s.
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