Why should we take the EU referendum seriously?

Let us look at a few facts, e.g. the Chancellor of the Exchequer, a man noted for doing his first U-turn about 10 minutes after delivering a Budget to the House, came up with a dodgy dossier, in which he claimed that every household would be £4,300/year worse off in 2030 [that’s 14 years from now] if we leave the EU. What the customers now have to ask is:
1. “Do I take this dodgy dossier seriously?” [clue: if you do, there’s something seriously wrong with you]
2. “If top politicians in the Remain camp are telling what are quite obviously blatant lies and not taking the referendum seriously, why should I?”
3. “Is it worth taking the counterblasts to the Remain faction’s propaganda seriously if it’s just a counterblast to a load of garbage?”