Weird sports fan profiling

TV stations have some weird ideas about what sort of people watch American & Canadian football. On Sky, you get wall-to-wall funeral plans in the adverts during NFL matches. When watching the CFL on BT Sport, if it’s not some Cockney git saying he spends 24/7 on a betting website and he “gambles responsibly”, it's some smarmy arty-farty guy saying he treats his gambling deals like his arty deals. Do we conclude from this that N/CFL fans are all broke because they’ve spent their money on a funeral plan and gambled away the rest? (responsibly, of course)