Threats of a shopper boycott have forced Unilever to abandon their 10% across-the-board price rise using the value of the £ as an excuse. Especially as some of the items in dispute, like Marmite and Walls ice cream, are made from 100% British ingredients and not subject to fluctuations in the value of the £. Which won’t stop some less well publicized stealth price rises.
Slight problem about boycotting Unilever at the Mansion, though. We don’t seem to use anything much made by Unilever as my staff have found better alternatives which offer much greater value for money.
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