“Special, but not as we know it, Jim.”

There’s a TV holiday ad, in which some woman whispers “ATOL protected” as if it’s some sort of really big deal that’s unique to this company. And yet:
        By law, every UK travel company which sells air holidays and flights is required to hold an ATOL, which stands for Air Travel Organiser’s Licence.
This licence is a ‘get you home if the company goes bust’ card and it’s an industry bog standard. Which means that all confidence evaporates in a company which is clearly trying to bamboozle the customer with flim-flam and pretend there’s some wonderful extra on offer.