Hidden messages in advertising

For some reason, I’d failed to hit the mute button during a commercial break in something I was watching on TV last night, and I heard someone boast that a product was “made with 4% recycled batteries”. My first reaction was: “Big deal!” And then I got the hidden message, which has to be something along the lines of: “Don’t even think about complaining about this product if it turns out to be crap because we’ve pushed the recycling button and we’re virtuous and fireproof.”