Monday, 28 April 2014

BT Sport: just a bunch of cowboys

It’s strange that BT has spent zillions of pounds on buying up the rights to sporting events but they lack the nous to put in place something as obvious as a continuity announcer to keep the customers informed. Thus when the Indy car programme failed to start at 8 p.m. last night, there was a lot of heckling of the pointless self-promos and irrelevant interviews that were shown instead. It looks like there’s just some bloke in a control room, playing bits of tape and switching in live feeds, and there’s no one there to tell the customers why the schedule has gone haywire.
    It would appear that the suits at BT are used to pigging it up in the hospitality tent but they have no idea how the day-to-day basics of TV should work, and they don’t have the sense to hire people who know how to run a TV channel.

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